53: Social Media is More Powerful than the Media with Molly McPherson
Subscribe to the Podcast!
Social media can be daunting. Many businesses – and individuals – are still learning to grip the power of it, with some people saying it’s more powerful than the media.
We now have access to information at our fingertips like never before.
One wrong post, comment or like can send a business or individual into a spiraling downfall, with trolls and keyboard warriors hiding in anonymity claiming victim after victim. And nothing stays hidden anymore – posts, even deleted ones, can come back to haunt you. One screenshot of a miscommunicated comment can bring a business down.
Meanwhile, social media can do wonders for a business. Not only can this new age technology open you up to more exposure, but there are also new creative ways constantly unfolding where you can market your business and create trust with existing and future clientele. If you’re not using it, you are missing out on the potential to expand your business.
So how business owners, workers, and individuals safely utilize social media platforms in a way that will enhance their business or product?
Communication expert Molly McPherson joins me in this episode sharing her experience helping businesses navigate the realms of social media.
From the importance of having a social media policy to how authenticity can make your organization a success, we cover all aspects business owners should be mindful of when using social media platforms.
What you’ll hear in this podcast:
- The importance of having a social media policy in the workplace
- Being mindful of what you post on social media
- Social media is more powerful than the press
- The power and destruction of social media trolls
- Expressing your persona to the medium
- Becoming more comfortable with being online
- Building authenticity and trust online
- How ‘roasting’ can be a risky move
- Nothing stays hidden anymore – How posts can come back to haunt you
- What happens when you are reactive online and how that impacts your business
- How to respond to a social media storm
- Posting about your value system
- How to deal with someone trashing you online
For a full transcript of this episode, CLICK HERE.
Work with Lara
Apply for an On-air Coaching Call!
Got a Question? Comments? Email Lara
Freebies:
Top 5 Rookie Mistakes Seasoned Business Leaders Make
5 ways to deal with negative comments
Resources:
Confident Communication with Molly McPherson
Congressional Dish By Jennifer Briney
What Choosing to go Gray Has Taught Me About Difficult Conversations
How to Spot a Liar – Confident Communications with Molly Macpherson
The Money Hour with your host Tina Mitchell
FYRE: The Greatest Party That Never Happened by Netflix
Show Intro music is Whispering Through by Asura
Get my 10 best tips on how to deal with people & sticky situations!
Get tons of tips on dealing with difficult people, having tough conversations, and navigating conflict.
-
Take the guesswork out of how to respond to rude, manipulative or just plain dysfunctional people
-
Take control of the situation so that you don’t get caught up reacting instead of responding
-
Know what to say - when you don’t know what to say