113 Maintaining Business Continuity in a Crisis With Mark Hoffman

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“The secret of good crisis management is not good vs. bad, it’s preventing the bad from getting worse.”  Andy Gilman

How do you prepare for days that you hope will never come? 

Uncertainty is an inevitability, and these are uncertain times. Preparing your business and your employees to adapt during a crisis is necessary, and it doesn’t have to be difficult. 

So how do you take a bad situation and stop it from getting worse? 

Mark Hoffman a crisis communication and business continuity expert joins me to talk about preparing for, navigating through, and assessing business responses to a crisis. From a devastating cyber attack to a worldwide pandemic identifying key players and solidifying a response agenda will help prepare you.

It’s not too late to work on a crisis communication plan for your business, you can create your plan from where you are at right now. 

What you’ll hear on today’s episode:

  • How do you prepare  for the unknown
  • Identifying key players
  • What is a response agenda
  • The importance of communication
  • Stress is inevitable – do this
  • Why side-conversations can be toxic
  • Don’t be a lemming – all players should have an equal voice
  • Nuance is  an important factor
  • There will be an emotional and social component

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Show Intro music is Whispering Through by Asura

Episode Photo by on Unsplash

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